According to a 2017 study by Promotional Products Fact Sheet, 82% of consumers positively impression a company after receiving a promotional product. The study also showed that advertising products are the most effective type of advertising for people of different generations.
According to the study, nine out of ten consumers recalled brands that supplied them with promotional products. There is a high probability that 83% of consumers who received promotional items did so because the company or company gave them a promotional product. If consumers are in the realm of knowing that a product has a mere Australian logo, they will prefer it to one from an unspecified and unfavourable place of origin.
Australian consumers are among the most passionate in the world when it comes to supporting local producers, with 70 percent placing very high or large value on the choice of products produced locally. The aisles of Australian supermarkets are overflowing with products labelled as made in Australia or with imported local ingredients, a survey has revealed, leading consumers to believe they are buying Australian-grown products. However, consumers do not always choose Australian-grown products because Australia’s labelling laws do not require packaging that contains clear information about how the product was grown.
Globalization has made it easier than ever to buy goods from other countries that are cheaper than their local counterparts. Australian consumers have experienced the failure of the online retail system, resulting in a loss of confidence in the ability of retailers to meet their needs. To shine a light on Australia’s small and local businesses, we should focus on delivering high-quality local products.
There are plenty of reasons for businesses and individuals to buy Australian-made goods over imported alternatives. It makes sense for brands to tell consumers that a product has a logo made in Australia, and for retailers to offer products for sale, whether through brick-and-mortar or online platforms. This is a huge advantage for retailers that currently offer Australian-made products.
An Australian product means a locally made product. As an Australian, keeping it in Oz and pushing Australian-made promotional products as far as possible should be the goal. These products are of higher quality and more environmentally friendly as they require less transport and shipping.
While Australia relies on many products from other countries, many products are produced and manufactured locally. Australians value and support the quality and benefits of our domestic products to the international community, followed by the benefits to our local communities. Australians should be the first to buy and consume Australian products to support our industry and our products are of world-class quality and standard.
It is a fundamental idea that by buying locally made products in local stores, we help strengthen our communities and make our workforce more resilient. The # Buylocal campaign raises awareness to encourage consumers to seek local options for products they need and supports a variety of businesses of all sizes and diversities in our neighbourhoods.
Small businesses buying Australian made promotional products not only benefits the economy but the continued opportunity for small and medium-sized enterprises to continue contributing to the community spirit is commendable. It goes beyond purchasing from local companies and completes the circle of support.
This helps to protect our economy in times of great difficulty and uncertainty by ensuring an even supply of critical goods. Quality and speed are just some of the benefits of supporting local purchases. By supporting local businesses, local jobs, environmental responsibility, end-of-life disposal and demand for locally produced products, we can grow manufacturing, work in sync with local retailers and continue to be part of the backbone of our communities.
The stringent safety standards mean that Australian products that you buy and the materials used to manufacture them are monitored for compliance, so you can be sure that your safety and that of your family is in safe hands when you buy Australian products. This is particularly important when it comes to carpet and floor products, as you, your children, and your pets are often in contact with floor coverings daily.
But Australia’s manufacturing standards for products are among the highest in the world. Consumables such as Australian honey and skin and beauty products are made from raw and pure ingredients that are natural and not harmful. Australia has strict standards and strict criteria that companies must meet when manufacturing their products.
Australian manufacturers are expanding their warranty options and have confidence in themselves and their own products. Various companies have access to a range of high-quality Australian uniforms, sports uniforms, workwear, headgear, and a range of promotional items like novelty pens, promotional pens, and we strive to source specific AM items as requested by our customers.
Nine in ten Australians believe that Australia should produce more locally. Despite statistics that brands kill the Australian-made logo, there is still a valuable advantage for independent Australian local products.
Multi-channel marketing campaigns across traditional media, digital advertising, and social media platforms have driven tremendous interest in Australian-made products, increased engagement with the Australian Made social media platform and increased traffic to the Australian Mades website and landing page. Sustainable, friendly, clean, and green attributes come first, with over half of Australians (49%) identifying with their iconic green and gold kangaroo logo. Discussions about Australian-made products will be shown on KIIs FM and the products will be placed in consumers’ hands for review.